Technical Audit
A forensic check of your site's crawlability, indexability, Core Web Vitals, schema markup, and architecture. Every issue mapped with priority and a specific fix — not a 97-page PDF of boilerplate you have to interpret.
If you’ve been getting five cold emails a week offering you a “free SEO audit,” you already know what most agencies are selling: an automated PDF, a six-month retainer, and a monthly report that does not change anything. I do the opposite. Hand audits, priority-ranked fixes, implementation included, and a clear answer when your site is actually fine and the problem is something else.
A forensic check of your site's crawlability, indexability, Core Web Vitals, schema markup, and architecture. Every issue mapped with priority and a specific fix — not a 97-page PDF of boilerplate you have to interpret.
Target keyword research scoped to your geographic and industry market (Vancouver, Fraser Valley, your industry), mapped to your existing pages — or the pages you need to build — so every query has a home and your internal linking makes sense.
The fixes implemented, not just documented. Schema markup, meta structure, internal linking, page speed, and content gaps — done, not recommended. You get a site Google actually understands, not a report.
Typical client: a Vancouver- or Fraser-Valley-based SMB with a website that was built two to five years ago — by an agency, a freelancer, or the founder’s nephew — that has never really shown up on Google. The site exists, it looks okay, but prospective customers searching for your service can’t find you. Usually there is a handful of technical issues, a content/keyword mismatch, and missing local SEO signals. A focused audit and implementation gets the site ranking inside two months.
Other good fits: a site that used to rank and stopped after a redesign or a platform migration (something broke during the move), a Shopify or Wix site that was never set up properly for search, or a WordPress site suffering from accumulated plugin debt.
Not a fit: a site fundamentally built on the wrong platform for its use case (sometimes the answer is a rebuild — see Five-Year Website), or a business with no real search intent available (some industries just do not have meaningful search volume and SEO is the wrong channel entirely).
A full crawl of your site to identify every issue Google cares about: crawlability and indexation gaps, broken internal links, missing or duplicate meta tags, improper canonical tags, thin or duplicate content, schema markup gaps, Core Web Vitals failures, mobile usability issues, HTTPS and security issues, and sitemap or robots.txt problems. Each issue is ranked by impact and mapped to a specific fix with estimated effort. You get the audit as a plain-English report, not a Screaming Frog CSV dump.
Those agencies sell cold outbound, automated audits generated by a tool, and six-month retainers that mostly produce reports. I do real technical audits by hand, fix what is actually broken, and hand you the result. No retainer, no ongoing fee, no monthly "SEO report" that does not tell you anything. If your site is fundamentally fine and just needs content production (which I do not do), I will tell you that instead of billing you.
Technical fixes — sitemaps, schema markup, Core Web Vitals, indexation — often move rankings in 2–6 weeks once Google re-crawls. Keyword and content work takes longer, 3–6 months minimum, because Google needs to see sustained topical authority build. Anyone promising you #1 rankings in 30 days is either lying or about to run a link-buying scheme that gets you penalized. Honest work takes honest time.
No. Link-building is either slow and organic (content, PR, real human relationships) or it is the gray-hat kind that works until Google updates an algorithm and you lose everything. Neither is a good fit for a one-person practice delivering fixed-price work. I will flag link-worthy content opportunities during the audit, but building the links is your move — or an agency that specializes in it.
Technical SEO is the plumbing: can Google crawl, index, render, and understand your site correctly? Does your site load fast? Is the schema markup right? Are you canonicalizing properly? Content SEO is the substance: does your site actually say useful things about the topics you want to rank for, written well enough that humans link to it? I do technical SEO and foundational content mapping (what pages you need, what each should target). Ongoing blog content is a different operational commitment I do not take on.
Yes, and this is where SMBs get the biggest lift fastest. Local SEO — Google Business Profile optimization, LocalBusiness schema, city-specific landing pages, review aggregation, NAP consistency — moves small business rankings faster than national SEO ever will. If you are trying to rank for "contractor Abbotsford" or "dentist Maple Ridge," you are competing against other local SMBs, not national brands with agency budgets. The fix is usually a clear-cut set of technical and content changes.
Probably not. Most SMB websites do not need monthly SEO work — they need their technical SEO fixed once, a keyword map they can follow, and then their team (or you) focused on publishing something useful every quarter. If you are in a high-velocity content category and genuinely need ongoing optimization, there are specialist agencies for that — I am happy to point you at good ones. For most SMBs, a one-time audit plus implementation plus quarterly check-ins is plenty.
I audit and fix all three. WordPress has the most technical flexibility (I can implement most fixes directly). Wix and Squarespace have platform-imposed limits — some fixes require workarounds, and a handful are not possible at all (which is part of why I build the Five-Year Website on Next.js). Shopify I audit and implement within the platform’s theme and app ecosystem. If the audit concludes your platform is itself the problem, I will tell you that honestly — but I will not push a rebuild just because I do rebuilds.
20 minutes on the phone. Give me your URL, your target keywords, and a sense of what you’ve tried. I will tell you whether an audit is the right next step — and if it isn’t, what I think actually is.
Book a 20-min call