Websites for plumbers, electricians, HVAC, and roofing trades in BC.
Multi-city service-area SEO without doorway-page penalties. Emergency CTAs that work. Dispatch tools that replace the text-message memory game. For established trades across Metro Vancouver and the Fraser Valley.
Most trade sites are service-area businesses without a service-area strategy.
A plumber in Maple Ridge works in Maple Ridge, Port Coquitlam, Coquitlam, Pitt Meadows, and Langley. An electrician in Surrey serves Surrey, Delta, White Rock, and Langley. These businesses aren’t located in five cities — they serve five cities from one location. The website needs to tell that story accurately to Google without looking like a doorway-page scheme.
The clean solution is one substantive page per city with genuinely different content — local regulations, neighbourhood references, recent projects or typical response times specific to that city. Five pages with real content outrank fifty with spun variations. I build trade sites to exactly this pattern: one hub site, a handful of real city pages, proper LocalBusiness + Service schema, and internal linking that signals the legitimate multi-city footprint.
The second common failure mode is the emergency CTA. A significant chunk of a plumber or electrician’s lead flow comes from customers in distress — flooded basement, power out, furnace failed in January. The site needs a phone CTA visible on every page, a one-tap dial on mobile, and schema markup that tells Google you offer 24/7 emergency service. Most trade template sites bury the emergency CTA in the footer or in a header that disappears on scroll. That costs real money in missed calls.
What works
- One genuinely substantive page per city you serve — different content, not spun.
- Emergency phone CTA visible on every page, one-tap dial on mobile.
- LocalBusiness + Service schema with accurate multi-city areaServed.
- Service pages per specialty (drain cleaning, panel upgrade, heat pump install) with SEO targeting.
- Trust signals — WorkSafeBC, licensing, Red Seal, insurance — visible, not buried.
- Reviews pulled from Google Business Profile and surfaced on-page.
What doesn’t
- Doorway pages claiming 20 cities you don’t actually serve.
- Emergency CTA buried in the footer or hidden behind a hamburger menu.
- Stock photos of generic plumbing or electrical work.
- A single “Services” page trying to rank for every specialty at once.
- Paid directories (HomeStars preferred placement) used as a substitute for SEO.
- Monthly SEO retainers that don’t produce measurable ranking movement.
Serving trades across Metro Vancouver and the Fraser Valley.
Most of the trades I work with are Fraser Valley-based — Maple Ridge, Surrey, Langley — serving catchments that cross into Metro. See the city-specific pages for Maple Ridge, Surrey, Langley, and Abbotsford for the local-market context.
How do I rank for multiple cities without getting penalized for doorway pages?
One page per city you genuinely serve, each with substantively different content — local regulations, specific neighbourhoods, real projects from that city, pricing or response-time context specific to the area. Five unique, substantive pages outrank fifty cookie-cutter ones. If you can't write a genuinely different page for a given city, don't claim it. Google's algorithms specifically target low-quality city-doorway pages.
Do you handle emergency CTAs and after-hours flows?
Yes, and they matter more than most trade sites treat them. An emergency call-to-action needs to be visible on every page, work on mobile with a one-tap dial, and route correctly based on your after-hours setup (on-call rotation, answering service, voicemail with callback expectation). I build this into every trade Five-Year Website — specific emergency CTA, phone-tap affordance, Schema markup identifying emergency service hours, and GBP setup aligned with the site.
Can you build a scheduling and dispatch tool for my trade?
Yes — this is one of the most common Custom App builds I take on. A typical trade scheduling tool handles job intake, crew and van assignment, status updates visible to office and field, customer notifications, and invoicing integration with QuickBooks or Stripe. 4–6 weeks for a focused build. For established trades where scheduling is the operational bottleneck, these tools pay back in quarters, not years.
Trade business leaving leads on the table?
20 minutes on the phone. Send me your URL and an idea of how many cities you serve versus how many you claim. I’ll tell you whether a rebuild, an audit, or a dispatch tool moves the most for your operation.
Book a 20-min call